What fun today talking to Amber McCue, who teaches entrepreneurs to go from having a business to really owning their business. Amber told me how she’s transitioning from her full-time job as a change management consultant, to full-time entrepreneur.
Not one to play small herself, Amber took on the creation and launch of an eight week group programme while still working full-time. She talks to me about how the Play Bigger 2012 programme took her in a different direction to where she expected, but one that she knows has more of an impact on the women who joined that programme.
Find out what she learnt about herself and about starting an online programme in this lively interview (just click the play icon to start the audio).
We talk about how important it is to connect – even when you’re selling online. Amber does this beautifully and it resulted in a phenomenal uptake for her first programme in a totally new business venture!
Lesson: we want buy from people we know like and trust – find a way to connect in person whether that’s one on one or iin front of a group.
Keep It Simple
Amber and I agreed on the importance of keeping it simple when you first get started. We talk about how to put boundaries around what you deliver so it gets out there sooner. And why you don’t need to go for the highly produced video launches that you see online!
Do what’s right for the level you’re at and the programme or product you’re launching. Pace yourself…
In the same thread of keeping it simple, Amber used Wix to upload her content. It might not have the functionality of a full WordPress site, but it’s perfect for a simple membership site or to store your online product. Easy to set up and very visually intuitive to adjust (oh yes, it’s also free ).
Amber runs her group calls with GoToMeeting, so she can use video rather than traditional skype or teleseminar calls (I love this idea and might steal it from her!). A great solution for up to 25 people. And both of us were keen to try out the new Google+ video hangouts for up to 10 people.
We might not be able to afford the help we want when we start out. So prioritise. Amber tells me what she’s prioritising and doing differently next time (hint: it comes back to your strengths). And also how she’s using an intern to document her processes so she can outsource better as her business grows.
I can’t believe how much ground we managed to cover in this interview. I’d love to know what stood out for you listening to Amber and I exchange our experiences. And what you think you can implement in your business right away? You know what to do – leave a comment below…