Did She Jump Or Was She Pushed?
Carol Dodsley is today’s star interviewee and she starts by telling me how her journey into business was given a big push when she was made redundant. But it was a move she always wanted to make and this was just the boost she needed to become a full-time entrepreneur.
And this proved a wise move as a shift in her personal circumstances closed the door on going back to work.
Join us as we talk about her personal and her online business experience in this content-packed interview:
Listen To What People Say…
As with so many of the women (and men) who are coming on these calls, their biggest success often come from listening – and providing – what their audience is asking for.
Carol did this with her programme – Facebook Business School (now in it’s second iteration). And although this wasn’t where she started out – so many people were asking her how she was being successful on Facebook that she created an online membership site to show them how.
It’s All in The Presentation
But things don’t always go to plan. And so it was with Carol’s first product – Ultimate Confidence. Although she received industry accolades, she admits that she was “trying to talk to everyone” in her marketing – and no-one was listening!
We exchange ideas about the difference between creating a product which can help a lot of people – and packaging and marketing it to a very specific group of people. Something that Carol has found out to her cost. She openly shares how to avoid making this mistake with your product – and what she now does that guarantees her products will be successful before she creates them!
Carol’s final piece of advice is that
if it doesn’t go well at the start, don’t give up”
This is a tremendously valuable interview with a woman who definitely didn’t give up at the first hurdle!
I’d love to know what ideas this sparked for you. Just leave a comment below…