From Dark Days to Accidental Product Creation
Today I talk to Jesse Ali, elementary school teacher (that’s primary school to us Brits) turned tech guru, about how he turned a disaster in his personal life into an online membership programme.
And how it was, in his words, “the easiest thing I ever marketed online…”
Listen in as I talk to Jesse about how he created a community and stayed in connection so that when he DID create his first product – almost accidentally – 100% of the attendees on his first webinar wanted to buy it. And, that’s pretty unusual when it comes to marketing something online!
Forget Keywords – Create From The Heart
Jesse was so desperate to share his personal story with other people who were going through the same experience that he didn’t think once about keywords, or tags, or SEO. His YouTube channel was “just a bunch of random letters and numbers“. Because for Jesse, at that point, he had no idea that he would turn this into a product to sell. That came later.
The big lesson here, I think, is that when you create with a passion, you connect with the right community.
Again and again the people I interview tell me that their best success comes from what they feel most passionately about…
Go Low Tech
Jesse is a bit of a tech guy – he loves creating and editing video. But his first attempt at online video was done with a camera that was his high school graduation present – with a tape – not even digital (he’s embarrassed, I can tell, when he shares this with me!). Proving that you don’t need the latest high tech gadgets to get started.
That product was something born in a particular set of circumstances for Jesse and was never going to be his whole life. He now creates membership sites, websites, and video marketing campaigns for coaches and experts and online business owners just like us. You can connect with Jesse these days over at WebTechNinja.
We do talk about a couple of online tools during the course of the interview and I promised you links… InstantTeleseminar (which I also use – highly recommend it) as well as OptimizePress (which is a WordPress theme) and Kajabi (which is a membership site software that runs outside of WordPress).
Enjoy the interview! And listen right through to the end as Jesse shares his best advice on what to do when first getting started…
(pssst – Jesse didn’t want me to post this – but here’s the link to those videos he wishes he could go back and change )
Let me know what you think, whether you agree with the lessons that I’ve pulled out on creating from your passion. And we talk a lot about video in this interview. What experiences have you had with online video? Just leave a comment below…