Julie Ritchie On Staying With Your Passion To Connect With Your Real Tribe
Scale Your Business…
Like so many service professionals, fitness instructor and health coach, Julie Ritchie, knew she wanted to develop a product that she could market and sell online. It was the only way she was going to be able to scale her business and free up some of the time she was spending with clients and teaching classes.
..With An Online E-Course
With her professional experience and Masters Degree in Weight Management, Julie was well qualified to enter the competitive world of weight loss. But although creating the course was easy, finding the right people to buy it wasn’t.
Listen in to find out what she did and how it worked out for her…
It’s About More Than Money
Julie did a lot of the “right” things – testing the price of her course and connecting with the Google AdWords team to adjust her ads and her page…
But, still, the “fiasco” as she called it (or rather the learning experience as I called it!) made her realise that focusing on weight loss alone wasn’t her passion and she wanted to find a way to combine the way she loved to work with people with her dream of having a scalable business…
Finding Her Tribe
I was honoured as Julie said she had been inspired by me to just test what you have and get your offer out sooner. She got in action right away (girl after my own heart 
) and offered a four week virtual programme where she will send health and fitness videos so her clients can stay inspired between classes.
There are some great insights in this interview about staying with what you love and are great at, as well as some tactical experience on using AdWords and on finding the right customer for you. I’m excited to see where Julie goes from here and I could hear the energy in her voice now she’s found the way to connect with the right tribe for her.
Pssst: I also managed to get Julie to share her best health and fitness tips with us!
Tech Links
Julie and I talk about Aweber and MailChimp for email marketing. You can check them out at these links.
I think it’s better to start small and test the interest in what you have, rather than invest a lot of time and effort. I’d love to know if you agree – or not! Just leave a comment below…
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