The Perfectionist Goes Naked!
One of Lauren Forest’s business brands is “The Word Perfectionist”. And it’s a moniker that is well deserved for the attention to detail she pays in her editing and copywriting business.
But when it came to developing her first information product Lauren pushed herself to overcome that perfectionism. She pushed herself to go out with a part-completed, very definitely imperfect training and coaching programme.
She found that this was the pivotal point in her process. The single thing that made her product better, got it out sooner, and created a better fit for her ideal customers.
Click the play button to listen in as Lauren describes this process to me – a process that she says was
“Like being suddenly exposed wearing little more than a swimsuit after being wrapped head to toe in cold weather clothing!”
Test First, Brand Later
We already know this, but are we doing it? Lauren makes me laugh as she tells me her experience of what happened when she tested. It’s a great lesson for all of us and reveals why you should never become too wedded to your product name, or spend a lot of money on getting a website and logo done before you go through this phase…
And, Finally, Nothing Happens Overnight…
Like many of us, Lauren didn’t get to her programme overnight. There’s definitely a back story. But when all the pieces come together the genius that happens can be amazing.
I would love to know if any part of Lauren’s story resonates with you. What lessons did you take away from the many stages of the process that we covered? Just leave a comment below…