Tosi Ufodike On Knowing Your Clients And Why Having Good Content Isn’t Enough
A Business Born From Her Own Experience…
Today I talk to Tosi Ufodike from My Good Nanny about her transition from corporate career to a successful entrepreneur and philanthropist.
Like so many of us her business came out of her own experience. Looking for good childcare wasn’t easy and when she found a solution she found that her friends and colleagues wanted to know how to do it too.
On Her First Book…
…Or more accurately her first successful book – 50 Parent Commandments.
Listen in as Tosi talks to me about why having good content isn’t enough and why you have to consistently market your book in as many places as you can.
Social media has worked well for Tosi and she shares some of her top tips for using facebook in particular to spread the word and build a community.
Set The Date!
Tosi isn’t the first entrepreneur I’ve spoken to who understands the importance of completion. That finishing needs to happen. And that while we might want to just give it one more edit, or another iteration of the web design, at the end of the day we need to say it is good enough.
Tosi’s solution was to set a launch date before she even wrote a word of the manuscript.
And she also commissioned cover illustrations to make the whole thing very real. This is a great tactic as so many of us produce work that stays stuck on our computer! See if you can borrow a couple of these to bring your work to life.
Know Your Clients
And Tosi’s business is very carefully targeted. Like so many successful entrepreneurs I talk to, she isn’t trying to target everyone. She has a very niche market and she knows her clients intimately – from where they shop, to their income levels, the kind of house they live in and even down to the books they read.
And finally…
Tosi’s final advice is to continue to market your book or your product. And if it’s your first one, then make sure you stay focused and finish. Because there is no better way to consolidate your knowledge and expertise, and your position in the market by having a book.
I’d love you to leave a comment on what inspiration you got from this interview and what you’re going to implement next in your online business…
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i would luv to win a copy of the book! Thanks for the chance!