How bold are your claims?
I spent some time with one of my groups reviewing web pages recently. And we were struck by how different the claims about their expertise were.
One member is doing a joint venture with a partner who had given her some copy in which he claimed to be:
“THE #1 leading expert in …”
Now this is a pretty bold claim. And he’s good but he’s not exactly a household name. But it became even more interesting was when we came round to looking at the site for another member of the group. She really IS the leading expert in her field. She has decades of experience, an incredible presence and she created a cutting edge technique that she now promotes online. Yet she was making much more modest claims about her expertise, just describing herself as a “specialist”.
So why is this?
I think in part it’s a gender thing. Women – in general – tend to be much more modest about what they say and what space they claim as theirs. I’m not talking about everyone of course but even when I go to offline networking events, it’s the men who tend to shout up about how great they are and the women who are waiting until they have ‘enough’ experience to start to promote themselves.
So, it’s about confidence?
Well, partly. It’s hard to claim your expertise without confidence. But it’s more than that…
Claim your space
Put a stake in the ground. Even if you’re not entirely confident inside then I want you to get really clear about the what you do and the value you add in your field. You don’t have to be an expert in everything. You don’t have to do what everyone else does. But in your area, your microcosm of knowledge – you are the go-to person. The enthusiast. the person who loves to talk and learn about everything new.
And that’s when you know. When you really feel it inside. Become the leading expert in your area. Own your expertise. No matter how small your area is. Be the go-to person. And then make sure you shout about it loud and clear.
So how do I become an expert?
Just start by taking an objective look at what you say about yourself right now. How can you turn that into a much bolder statement?
What would it take to make you THE leading expert in your field?
And what’s stopping you making those claims – is it lack of expertise or lack of balls?
I’d love you to leave a comment and tell me more about where you’re the expert, and what’s stopping you claiming your space…
And if you’re struggling to claim your expertise – or you’re struggling to make a good income from it then go over to my Get Momentum Programme. It’s designed to help new entrepreneurs focus on what’s important so that you can turn your idea into a great business, and design the right mix of products and programmes to get that income you want flowing in. I can’t wait to help you find out how you can become the expert you always wanted to be. And until then, make sure you’re signed up for updates from me.