Listen To What People Want
I had such an enjoyable time today talking to Farnoosh Brock from Prolific Living- about creating online products and programmes that sell.
Farnoosh – like me – has found that by following the trail of breadcrumbs that her readers are leaving and listening to their questions and challenges, she has been able to create products that sell in the thousands. Including her Green Juicing eBook that sells hundreds every month, without very little ongoing marketing effort.
It’s OK To Pout…
But most of us don’t start out that way and Farnoosh‘s first training programme was no exception. It’s OK in hindsight to laugh at the experience but it’s also OK at the time to allow yourself a little pouting. Learning is everything, and we go on to talk about how to step out of the fear and to stay motivated.
Join us for this content-packed interview. We do go a little over the half hour I usually set but there are such great lessons in this interview I wanted to make sure and capture it all for you.
Market Wide and Strong
We talk a lot about Kindle Publishing and how great it is spread to build your audience and sell more of your stuff.
We also talk about being clear and direct with your marketing message. Farnoosh has a highly segmented list and she is very direct with her buyers about what they can expect and whether they are a good fit for that part of her business. Again and again, entrepreneurs tell me they wish they had been more focused in their marketing so listen carefully to this part so that you can take a few shortcuts in your marketing.
Take A Longer Time Horizon
Fast action is great when we are in testing mode. But as we grow our business, the time horizons become longer. And when launching a programme – especially a higher end programme like Farnoosh‘s Smart Exit Blueprint, it can really pay off to plan ahead and be very strategic about your marketing.
Raise Your Prices
And another lesson that has come up before… pricing!
For a sustainable business it’s almost always better to be raising your prices. Add massive value with your programmes and give your clients and customers an experience that they will love and that will repay their investment.
But start where you are. If you have a lower price, don’t agonise over it (and we speak from experience here!). Just make sure to ask yourself if you can raise it next time around.
I think we share some wonderful experiences in this interview. I’d love you to leave a comment and let me know what in particular sparked a learning point or an idea for you…